Fashion is one of those categories that requires constant updating to keep up with shifting trends. Apparel choices should be based on current fashion trends. The ability to forecast a consumer's mood, behavior, and purchasing habits is required. It's no longer enough to know who your consumers are based on their age, location, or money; you also need to know how and why they buy depending on their mood, beliefs, and the occasion.

The fashion system has penetrated every other industry, from cosmetics to automobiles, politics, and sports. One must broaden their perspective on change by predicting the future and estimating potential consequences.

Learning trends: It's a process that includes colour and style shifts, lifestyle and purchasing habits shifts, and new business models. It is a negotiating process between the fashion industry and the customer, as well as between the different production parts.

Learning the Consumer: Consumer opinions are gathered and analysed in order to discover preferences for certain clothing or accessories, colours or sizes, and so on, as well as goods that cater to specific consumer interests. Customers' likes, dislikes, preferences, income, nature, lifestyle, fashion sense, and location must all be surveyed.

Figures from consumer research are crucial in making judgments regarding product development, branding, and retailing.

Creativity is a lifestyle: Fashion change processes operate in the background to produce patterns that are familiar to even the most experienced fashion observers. When it comes to innovation, people think about adopting it. The creation of a new fabric or finish could be an innovation.

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